The Rise of Vegan Beauty

The Rise of Vegan Beauty

Cruelty-free and eco-friendly products are taking the beauty world by storm and unlike many trends that have come and gone, vegan beauty is here to stay. The modern face of veganism is beautiful, youthful, smart, healthy and socially engaged and all of this is happening right in front of your gorgeously mascaraed eyes.

As more and more people start considering how their choices impact people and animals, so the demand for vegan makeup is rapidly becoming a norm. Research shows that although the Millennials and Generation Z are those who most strongly support of this trend, more of us are trying to make a conscious effort to be cruelty-free.

So what is Vegan makeup?

The main difference between vegan and traditional makeup is that the products aren’t tested on animals and contain no animal derivatives. When it comes to an animal-free classification there are certain levels with vegan being the most stringent. Vegan includes zero animal products, by-products or animal testing. Cruelty-free means the final product has not been tested on animals, although this may not include individual ingredients.

When one looks at one’s favourite red lipstick bullet you can’t be blamed for thinking… "but this creamy lipstick is not made of ox blood”. If you look through the ingredients in your products you might see names like cochineal (a dye made from crushed beetles), guanine (crushed fish scales), tallow (animal fat), gelatin (bones, fat and ligaments), squalene (derived from shark livers) and ambergris (the lining of whale stomachs). Makeup brushes are commonly made from squirrel, mink, sable, horse (sometimes called “pony” or “camel”), or goat hair and often manufactured in countries where there are few or no animal welfare regulations. Many industry leaders have perfected the art of hiding the true nature of these ingredients from the average consumer. Now we are finding that products are rapidly losing their appeal as savvy consumers are becoming increasingly aware of the effects of their purchasing preferences and patterns on society and the environment.

Should only Vegans purchase vegan cosmetics?

As South African’s we all enjoy a good braai and for many of us, meat takes center stage on these social events. Does that mean we shouldn’t worry about vegan beauty products?

I believe all beauty brands trying to make a difference for animal welfare should be celebrated and supported. Although the younger generation is increasingly embracing plant-based diets, many of us are not ready for such a large step, but that should not hold us back from taking a small step in the right direction to a healthier planet. The demand for ethical and sustainable living is only expected to rise in the coming years and become a mainstream choice for discerning consumers.

What are the advantages of using Vegan Makeup?

Vegan makeup products have fewer ingredients, no harmful chemicals and no animal by-products. They contain plenty of moisture from plant extracts and are ideal for sensitive skins. Our skin is an organ and has the ability to absorb the products we place on it. It gives one great peace of mind knowing that the products are natural and healthy.

Apart from the benefits to your physical health, vegan products can also offer something for one’s conscience. One of the most important principles is that Vegan Makeup saves animals lives!

We at Creative Glamour have made a concerted commitment to be a 100% vegan-friendly brand by 2020.

Which products in our range are already vegan-friendly:

50% of the lipstick range
All powders
Setting Spray
Modeling Wax
Aqua Colours
Grease Paints
All blood products
All new Makeup brushes
Handbag brush set
Oval brush sets
7 Piece synthetic brush set
O-circle brush
Makeup and SFX remover
Brush Cleaners

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